Trends in a post-pandemic world

Pondering a new future for charities

May 7, 2020 | Crisis, Heather Beresford

It was good to hear Cian Murphy at NfpSynergy saying 68% of the public want charities to keep fundraising through the coronavirus outbreak. He was talking at the online CharityComms conference, ‘Engagement strategies for charities in a coronavirus dominated world and beyond’. And it’s been certainly our experience here at Catalyst. Our homelessness appeal for Crisis raised millions within weeks.

New trend for authentic comms

It was also interesting to hear how the sudden explosion in home-working is ushering in a more relaxed style of communicating. Not only are we seeing each other’s exotic wallpapers and cuddly pets, but everyone from BBC presenters to yoga teachers are making rough content from home. One legacy of Covid-19 is indeed likely to be more raw, authentic comms.

A post-pandemic world

It was helpful to ponder how charities stay relevant in a post pandemic world. Speakers highlighted key trends – like the huge upsurge in volunteering and a sudden warmth for local community – while urging charities to adapt.
Another interesting theme was ‘post traumatic growth’. The pandemic has exposed the fragility of our world, and most people have responded with incredible kindness. As we rebuild society, we’re likely to see more ‘pro-social behaviour’ and greater support for charities.

The road ahead

It was all great to hear, but we’re conscious Covid-19 could hit charities hard when the economic impact of lockdown takes its toll. So alongside urgent coronavirus appeals, we’re busy forming pre-emptive plans with our clients to help them survive and meet demand through the coronavirus outbreak and beyond.
We may feel we’ve been in lockdown for ages, but the Covid-19 journey has still got a long way to go and the fundraising environment will change. The key is to stay close to supporters, listen, articulate impact and empathise throughout.
To find out more, you can read the Charity Comms’ blog.

Heather Beresford
senior copywriter and founder of the Stairs Challenge.
7th May 2020

More blogs from the archive

GDPR affects spending

The amount charities spent on direct mail fell by almost a third last year, but industry experts reckon it’s all down to GPPR. And here at Catalyst, Marc Middleton Heath says direct mail is just as strong as ever.

#climatestrike gains the momentum to change our world

Students skipping school, protesters inside Parliament, peaceful activists across Britain’s fracking sites. So far it’s been a big year for action on climate change, and not a moment too soon.

Join us for the Catalyst Stairs Challenge

Catalyst’s new location in an eight-story tower has created a gruelling daily workplace challenge where competitive team members race to the top floor in a bid to get fit, ward off long-term health problems and score petty victories.

The world’s worst humanitarian disaster

Here at Catalyst we always want our appeals to perform well, but tragic events in Yemen make our work for Tearfund and Amnesty feel particularly critical.

Join us on the Catalyst couch

There’s nothing we love more at Catalyst than our clients popping in for a visit.

Standing against Amazon destruction

Global fast food chains have a colossal impact on the Amazon. So we’ve been buying media across key digital and press channels to help Greenpeace launch a vital campaign.

Catalyst Works Ltd
4th Floor, Seacourt Tower
West Way
Oxford
OX2 0JJ

Phone
01865 203206

Email
hello@catalystworks.co.uk

Follow us on social