Good media planning starts with a deep understanding of your business and unique objectives. And it’s driven by quality research and insight. We can build a tailored and insightful model before a penny has been spent.
Together we can explore the options available – from DRTV to outdoor billboards. We’ll explore the right channels for your campaign, capitalising on what each channel has to offer. And for budgets big and small, we’ll secure the optimum media mix and get the best deals.
Our dynamic media planning and buying service spans a diverse range of channels:
- Press – national, regional and local
- Magazines – consumer and B2B
- TV – terrestrial, satellite and digital
- Radio – national, regional, local and digital
- Outdoor – traditional, ambient and digital
- Social – Facebook, Instagram, YouTube and more
- Inserts – loose and bound-in
- Direct mail – postal and email.
Test and finesse – a dynamic process to boost results
We know planning and buying media isn’t enough. That’s why we help our clients capture all the data available from each channel, continuously measuring and reporting, while tweaking the plan to maximise results.
Our other services
"I've been working with Catalyst on our legacy programme for years. Catalyst have fed their experience and wisdom into our strategy, and developed effective media plans and innovative creative ideas. They offer also excellent supporter research which has helped make our marketing very donor focused. They are a pleasure to work with."
John Hutchin, Greenpeace
"We have worked with Catalyst for several years on some of our most successful campaigns. As well as supplying creative and production for our direct marketing materials, they have helped us refine our mailing selections and segmentation, so we are more efficient and making considerable savings! They are always available and do all they can to help us meet our objectives. From strategic advice and analysis, to DRTV adverts and DM, they are a core component of the Tearfund team."
Jon Ackroyd, Tearfund
"Catalyst are an absolute joy to work with. A lovely group of people who always deliver. They listen and will do everything they can to help. Great ideas, great thinking and great fun. They never let you down, which probably explains why we have worked with them for over 20 years."
Joanna Dunstan, Amnesty
"We have worked with Catalyst for many years, and they have always offered strong and supportive advice, however complex the situation. They provide great data planning, market insight and thinking, plus brilliant creative, all delivered with good grace and humour. They are a pleasure to work with and an essential part of our team."
Sue Eddington, Combat Stress
"Recruiting new supporters is becoming harder in the current climate, but Catalyst has helped us establish new and profitable ways to find supporters and nurture them. They’ve delivered quick turnarounds to get to market and support our vital work. They are a trusted, insightful and innovative part of our team."
Jon Ackroyd, Tearfund
"Catalyst are great fun to work with and full of fresh ideas. The team are really supportive; they are super responsive and quick to turn around requests. The end product of campaigns have looked really fantastic and most have performed well."
Grace Akintokun, Diabetes UK
Catalyst Works Ltd
The Spendlove Centre