Whether it’s promoting brand, changing opinion, raising funds or providing an umbrella for a larger integrated campaign, moving image is everywhere and is essential to getting your message across on multi-channel.
Since we first founded in the 90s, we’ve amassed a team of talented producers, directors, studio, tech and editors to work with our creative departments on ads that get cut through, convey emotion and deliver response.
We now work on a diverse range of TV, from award-winning Crisis TV campaigns to emergency campaigns for Tearfund, which are turned around in days.
Timeliness and relevance are vital and as this key broadcast medium narrows, we hit specific audiences through digital TV, Sky Adsmart and more to ensure your ad is seen by passionate people most likely to support.
TV is then integrated with other digital platforms to create the build, and opportunities to respond, that make your TV campaign a major talking point.
As more niche markets emerge, you don’t even need to spend big. Some spend millions with us, but you can also target smaller spends and still get the cut through you need with audiences that matter. TV on demand means you can demand even more attention.
Some of our TV adverts
Animal Health Trust Advert
In this advert for the Animal Health Trust we maximise cuteness to raise awareness of cancer in dogs and drive people to order a free guide to signs of cancer. The advert was live on TV and social channels during Crufts. Watch a dog-themed TV show and you were bound to see it./span>
Crisis at Christmas TV ad 2019
This ad told the story of Ben, who was struggling to survive on the streets, until he visited Crisis and started rebuilding his life. In the advert, Ben asked viewers to reserve a place at Crisis this Christmas and give more people like him warmth, friendship and the long term support they need to get off the streets for good.
Crisis at Christmas TV advert
Crisis wanted to give viewers an insight into what it’s like to be homeless, depicting the cruel struggles and hostility people face. We took a brand-led approach to the TV media, which supported our integrated appeal, where TV activity acts as a halo for increasing awareness and effectiveness of the other mediums, while also driving a good response.
Tearfund Hope DRTV
The Mbuti Pygmies of Ituri Rainforest are one of the world’s most marginalised people. Viewers received a rare glimpse into their longstanding plight in the DRC with an opportunity to make a difference.
Tearfund: Changing Worlds
In remote parts of Chad hunger is an ongoing threat. We brought this to life through the story of Yasmin, demonstrating why long term support is crucial for subsistence families to thrive.
Crisis at Christmas radio advert
This is James, a Crisis at Christmas volunteer of 17 years. If anyone knows the difference reserving a place can make, it’s him. This powerful ad gives a voice to the thousands of volunteers who make this amazing event happen each year.
Greenpeace Cinema advert
Following market research with cold audiences, this cinema advert was developed to raise awareness and encourage enquiries about leaving a legacy gift to Greenpeace. With voice over support from actors, Jim Carter and Imelda Staunton, the advert has a strong emotional pull, while retaining some of the irreverence that Greenpeace is well known for.
The RHS wanted a short film which could be used to support legacy fundraising events. It needed to convey the emotion and values behind being a member of the RHS and also inspire members to consider leaving a gift in their Will.
Viewers were given the chance to transform lives in the Central African Republic, which has been devastated by conflict for years. The UK government matched gifts for a limited time – so the difference made could go twice as far.
Our other services
"I've been working with Catalyst on our legacy programme for years. Catalyst have fed their experience and wisdom into our strategy, and developed effective media plans and innovative creative ideas. They offer also excellent supporter research which has helped make our marketing very donor focused. They are a pleasure to work with."
John Hutchin, Greenpeace
"We have worked with Catalyst for several years on some of our most successful campaigns. As well as supplying creative and production for our direct marketing materials, they have helped us refine our mailing selections and segmentation, so we are more efficient and making considerable savings! They are always available and do all they can to help us meet our objectives. From strategic advice and analysis, to DRTV adverts and DM, they are a core component of the Tearfund team."
Jon Ackroyd, Tearfund
"Catalyst are an absolute joy to work with. A lovely group of people who always deliver. They listen and will do everything they can to help. Great ideas, great thinking and great fun. They never let you down, which probably explains why we have worked with them for over 20 years."
Joanna Dunstan, Amnesty
"We have worked with Catalyst for many years, and they have always offered strong and supportive advice, however complex the situation. They provide great data planning, market insight and thinking, plus brilliant creative, all delivered with good grace and humour. They are a pleasure to work with and an essential part of our team."
Sue Eddington, Combat Stress
"Recruiting new supporters is becoming harder in the current climate, but Catalyst has helped us establish new and profitable ways to find supporters and nurture them. They’ve delivered quick turnarounds to get to market and support our vital work. They are a trusted, insightful and innovative part of our team."
Jon Ackroyd, Tearfund
"Catalyst are great fun to work with and full of fresh ideas. The team are really supportive; they are super responsive and quick to turn around requests. The end product of campaigns have looked really fantastic and most have performed well."
Grace Akintokun, Diabetes UK
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