Crisis at Christmas 2022

We started working with Crisis on the ‘Crisis at Christmas’ campaign in 2007, when we first developed the ‘reserve a place’ proposition.
When the campaign started it consisted of 1m cold direct mail, 40k warm direct mail, 37 press adverts and 1.5m inserts.
Income was £2m.
Over 15 years we worked with Crisis to successfully grow the campaign into an award winning integrated campaign, widely recognised as one of the best mass marketing charity campaigns.
Crisis at Christmas delivers great results, including achieving break even on cold door drop, insert and direct mail activity.
In 2022, our final year working with Crisis on the Christmas campaign, income was in excess of £24m.

26 million door drops
37 million inserts
390,000 cold direct mail
105 press adverts

TV advertising on ITV (Meridian, West Country, London, HTV), C4 (London and South), Gold, Dave, VOD, Sky, SkyAdsmart, and other DRTV channels. This is a mixture of DRTV and BRTV with several spots airing at peak times within high profile programming.
Radio advertising on LBC, Classic, Radio X, Magic, and Talk (2,245 spots)