Pulling together to help people who are homeless
It’s hard to protect yourself from the coronavirus outbreak when you’re homeless. People who are sleeping rough are more likely to suffer from respiratory conditions. They can’t wash their hands. And if someone is sleeping rough or in a crowded night shelter, it’s impossible to self-isolate.
So as the country went into lockdown in the middle of March, Crisis launched an emergency campaign. Called ‘In This Together’, Crisis asked people to pull together and help get urgent supplies out to rough sleepers fast.
Working closely with the team at Crisis, our first phase of communications – emails, social media posts and radio – went live in days. Radio ad on Classic FM, LBC and Talk Radio featured heartfelt appeals from actor Imelda Staunton and Rebecca Pritchard, Director of Client Services at Crisis.
We celebrated the incredible generosity being shown by the public – thousands of people were asking Crisis how they could help. And we highlighted everything the charity was doing to reach people, from distributing emergency supplies and offering advice remotely, to funding smaller charities and putting pressure on the government to act. The response was phenomenal.
In the first week alone, the amount raised exceeded all expectations. People have been quick to donate, and they want to do even more to help. So our latest communications are offering a range of ways people can get involved, for example, campaigning for change. Meanwhile, donations are climbing every day, helping keep thousands of people safe.